Ya know what... it is nice.
- Luke McBroom
- Aug 30, 2025
- 3 min read
My athletes and gym people have all heard this. "Oh, you got this nice physique, must be nice." Or, "Oh you're able to eat the same stuff all the time, must be nice." And you know what, it IS nice. But nice comes with a price. And for those of us that live this lifestyle, we never really feel like we're paying for anything.
The physique and the strength was earned, not given. We had to show up every single day and do the work to get to where we are. It was never a "sacrifice," it was a fulfillment. We wanted to look better more than we wanted to watch some BS on Netflix. We wanted to be strong more than we wanted to break in those couch cushions. And the food, not a problem. Yes, we fuel our body like it's supposed to be fueled. It's not a "diet" it's proper nutrition. Because we see what the standard American diet is doing to people.
I say that nice comes with a price because for those of you who just casually want to get better, you're gonna have to buy into the process of getting better. You might have to stop watching shows just to keep up with water cooler talk at the office. It WILL NOT hurt you to miss watching "the big game" on Saturday and Sunday. Hell, most gyms play sports on TVs anyhow. When you start to eat clean you'll realize how shitty the standard American diet was making you feel. Your couch will still be comfortable, but you'll appreciate it more when you've trained you body to better it.
IT IS NICE to not be setting yourself up for heart disease, obesity, and diabetes. IT IS nice to be protecting your longevity in your 60s and beyond for the work you put in now. IT IS nice to be able to take your shirt off or wear that bikini and feel good in your own skin. IT IS nice to be attractive and desirable. And I know that this will upset the WEAKNESS in people and I'm ok with that. I'm ok with making people uncomfortable with the truth. Because just maybe now they'll finally change.

I use that picture as a reflection piece. I have earned my room to speak on this topic because I did the damn work. I didn't make excuses. I refused to settle for this. I hated being teased for being small. I hated how being weak felt. I wanted to be better, I realized I was less than, and so I went to work. I learned everything I could about nutrition. I watched training videos constantly. I went to the gym and I failed and failed and failed, and learned and learned. And I JUST DIDN'T STOP!! And I truly believe that's what separates people. Desire and relentlessness.
The truth is, I was less than. I was weak and unattractive. But I didn't have to be and I knew that. I TOOK OWNERSHIP of the situation because this is MY body. I guide this ship. And as harsh as I might sound, that's the coach in me speaking to people. Truly, I want this for everyone. And I guess part of my rugged demeanor on this subject is the undeniable awareness that everyone can have it. I hope I piss people off enough and get them unsettled enough that they do the same thing in time.

In closing, IT IS NICE. All of it. And I want it MORE for other than they want it for themselves. Because I have it now, and I just keep getting better. You can have any level of health and fitness you want. And I want the privilege of helping you get it. Especially if you truly do feel lost. If you want your own version of "must be nice" but don't know where to start. Get signed up for coaching by clicking here.
In Strength and Kindness,
Coach Luke McBroom



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